Youtube video downloader why this kolaveri di

Something of this magnitude cannot be planned. It just happens. Parwani told NDTV that the video accompanying the song was recorded at 2am, the night before the release on the 16 November, and edited the next morning. We marketed aggressively to make the song a national rage".

Parwani said that his team had been posting the song on Tamil, Hindi and international Facebook pages to drive traffic. It is not easy to send a video viral, despite the claims of myriad Web pages touting lessons from Kolaveri on how to make a viral video. The publicity has to be spread across all forms of social media.

The novelty of the word kolaveri was a great driver of interest. Twelve per cent of all conversations on Kolaveri were about the meaning of the word, generally translated as murderous rage. Then, a series of serendipitous news events drove the kolaveri hashtag a hash sign followed by a tag word to indicate importance. When agriculture minister Sharad Pawar got slapped by a youngster on 25 November, tweeters cheered Kolaveri and a Punjabi version of the song known as the Sharad Pawar slap song appeared on YouTube the same day.

It has logged over one million views of its own. The following week, when bail was finally granted to Tamil Nadu member of Parliament K. Kanimozhi in the 2G spectrum case, the felicitous assonance of her name with Kolaveri did not go unnoticed.

Nearer home, Sony Music was trying to decide how to encash the Internet buzz. In order to make money out of the swarming viewers, Sony needed to become a content partner with YouTube, which it eventually did on 30 November. Kolaveri marks a tipping point in the industry, after which the social media will emerge as a mainstream option alongside the television and radio, says some analysts. Help us delete comments that do not follow these guidelines by marking them offensive.

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